If you run Google Ads for a business in India, October 28, 2026 just changed your roadmap. Google announced it is scaling ads in AI Mode to 10 new countries, and India is on the list. The expansion includes Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore. Brazil, Mexico, and the UK are planned for Q4 2026.
Alongside the international expansion, Google is launching multiturn ads in the U.S., which means ads can now appear in follow-up queries within AI Mode conversations, not just the first answer.
This is not a minor format test. AI Mode queries are, on average, three times longer than traditional searches. People are asking conversational questions and getting multi-paragraph answers with source cards, inline links, and now sponsored placements. If your ads are not built for that environment, they will underperform.
What Ads in AI Mode Look Like
Google’s research shows that people are comfortable with ads in AI Mode and find them highly relevant. Click-through rates are already similar between sponsored and organic product list items within AI Mode, according to Google’s own data. Ads are clearly labeled as Sponsored, and Google is continuing to test new formats.
The key difference from traditional search ads is context. In a regular search result, your ad appears next to a list of links. In AI Mode, your ad appears inside a generated answer that synthesizes information from multiple sources. The user is reading a paragraph, not scanning a list. Your ad needs to fit that context, not fight it.
What Multiturn Ads Mean for Advertisers
Multiturn ads, launching in the U.S. only for now, let ads appear in follow-up queries within an AI Mode conversation. Someone asks a question, gets an answer, asks a follow-up, and sees a different ad matched to that follow-up. Each turn is a new opportunity to reach them, but also a new chance to waste budget if the ad is not relevant to that specific moment.
This changes how you think about keyword targeting. Instead of one query, you are optimizing for a conversation. The keywords that trigger your ad on the first turn might be different from the ones that work on the second or third. If you are not already using broad match with smart bidding, this is the moment to test it, because manual exact-match targeting cannot keep up with conversational queries.
Our paid ads services help businesses build campaigns that work in AI Mode, not just traditional search. We focus on conversion tracking, ad copy that fits conversational context, and bidding strategies that adapt to longer queries.
Why India Being on the List Matters
India is one of Google’s fastest-growing ad markets. The fact that it is in the first wave of AI Mode ad expansion, ahead of Brazil and Mexico, tells you Google sees Indian advertisers and Indian users as ready for this format. For businesses in Chandigarh, Mohali, Panchkula, and across India, this means your competitors will be testing AI Mode ads soon, if they are not already.
The businesses that move first get two advantages. They learn the format while costs are still low, and they build historical performance data that helps Google’s bidding algorithms optimize faster. The businesses that wait six months start from zero, with higher costs and less data.
What to Test Right Now
You do not need to overhaul your entire Google Ads account. But you should do three things in the next two weeks.
First, check your campaign settings. AI Mode ads are served through your existing Search campaigns, not a separate campaign type. Make sure your campaigns are eligible by checking whether AI Mode placements are enabled in your account. Google is rolling this out, so it may not be visible to all advertisers yet.
Second, audit your ad copy. Traditional search ad copy is written for someone scanning a list. AI Mode ad copy needs to work for someone reading a paragraph. Shorter headlines, clearer value propositions, and specific calls to action work better. Test two variations against each other.
Third, fix your conversion tracking. If you cannot measure cost per lead, you cannot measure whether AI Mode ads are working. This is the single most common problem we see in accounts we audit. Use Google’s enhanced conversions or server-side tracking if your website allows it.
What Not to Do
Do not pause your traditional Search campaigns. AI Mode is additive, not replacement. Most of your conversions will still come from regular search results for the next several months. The mistake is treating AI Mode as a separate strategy instead of an extension of your existing one.
Do not increase budgets blindly. AI Mode ads may get different click-through rates and conversion rates than traditional search ads. Start with your existing budget, measure for two weeks, and adjust based on actual performance, not assumptions.
Do not ignore organic. AI Mode ads appear alongside AI answers that cite sources. If your business is cited in the organic answer and has an ad, you get double visibility. If you only have the ad, you get one shot. Our SEO services work alongside paid ads to maximize both.
The Bottom Line
Google is scaling ads in AI Mode to India. The businesses that test early will learn the format while it is cheap and build data advantage. The businesses that wait will pay more to catch up. You do not need to overhaul your account, but you do need to start testing.
If you want help setting up AI Mode ads for your business, get in touch or book a meeting. We work with advertisers across Chandigarh, Mohali, Panchkula, and the rest of India.