Google Ads Channel Report: What Advertisers Get in 2027
Google is expanding the channel performance report to Search and Shopping in 2027, with new placement codes that change how advertisers track where ads appear.
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Practical guides on AI, SEO, AEO and paid advertising.
Meta’s AI Tools for Small Business: Which Ones Are Worth It?
Meta launched Muse for Small Business, a Business Agent and an ads MCP server in 2026. Here is which AI tools are worth switching on right now.
Google Has No AI Click Reporting Yet. What That Means for You
Google confirms AI click reporting is not ready, leaving businesses unable to measure how much traffic AI Overviews and AI Mode actually send to their sites.
Google Brings Gemini Business Profile Tools to Workspace
Google is rolling Gemini Business Profile management tools to Workspace accounts, giving local businesses AI help with posts, messages and profile updates.
Backlinks Alone Won’t Get Your Business Into AI Answers
New research shows referring domains barely separate businesses AI names from those it ignores, so local brands need a different AI search playbook.
Google Search Queries Hit 5-Year High But Revenue Stalled
Alphabet's Q3 2026 shows search queries at a five-year high while revenue growth slowed to 12%, with AI Mode named as a structural cause by Google.
ChatGPT Knows Your Business But Rarely Recommends It
A study of 455 businesses found AI engines described them 96% of the time when asked by name, but recommended them in only 39.7% of buyer queries.
87% of AI Search Answers Cite a List or Directory, Study Finds
A new study of 241 AI answers found 87% cited a directory or best-of list, not original research. Here is what that means for your business.
Google Business Profile API Now Tells You Why Edits Get Rejected
Google added edit status methods to its Business Profile API on November 2, so listing tools can finally show why your edits were rejected by Google.
Google AI Mode Now Shows Four Ads Under One Answer
Google AI Mode displayed four text ads stacked under a single answer in November 2026, up from two, and advertisers in India cannot opt out of the placement.