Google Ads Promotion Mode: Lower tROAS During Sales
Google Ads Promotion Mode, now in open beta, temporarily lowers your Target ROAS and adds budget for 3 to 14 day sales. Here is how it works and who qualifies.
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Practical guides on AI, SEO, AEO and paid advertising.
Google Ads Killed Campaign-Level Language Targeting: What Changes
Google Ads removed campaign-level language targeting from Search campaigns in November 2026. Your landing page language is now the primary targeting signal.
Product Feeds Are the New Ad Creative in Google AI Mode
Google AI Mode ads pull from your Merchant Center product feed, not ad copy you write. Feed quality now decides if your products show up in AI search ads.
Google Maps Ranking Radius Is Shrinking: What to Do Now
Google Maps proximity weighting tightened in late October 2026, shrinking ranking radiuses for local businesses. Here is what to check and how to respond.
Only 28% of Local Businesses Get Named by AI Search Engines
A new PressGEO study of 13,534 AI answers found just 27.8% of local businesses get mentioned by ChatGPT, Gemini or Perplexity. Here is what that means for you.
Google Search Ads Lose Their Free Pass as AI Reshapes Budgets
Media buyers are questioning Google search ad spend for the first time in two decades as AI Overviews reduce clicks and Meta captures more revenue, per Q3 data.
Google PMax May Now Filter Out Brand Queries: What to Check
Google updated PMax docs to say it may filter brand-specific searches, routing them to your dedicated Search campaigns instead of Performance Max.
ChatGPT Ads Auto-Changes Are On: What Advertisers Must Check
OpenAI turned on creative enhancements by default on October 30, letting ChatGPT Ads rewrite copy and change landing pages without advertiser approval.
November 2026 Google Webmaster Report: What Actually Changed
Google finished its September spam update, pushed AI Overviews to 80% of searches, and rolled out four Business Profile changes in a packed October.
AI Recommends Local Businesses From Websites, Not Directories
New research shows AI search cites business websites 85% of the time when recommending local companies, making your site the biggest factor in AI visibility.