Google Search Queries Hit 5-Year High But Revenue Stalled
Alphabet's Q3 2026 shows search queries at a five-year high while revenue growth slowed to 12%, with AI Mode named as a structural cause by Google.
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SEO
November 2026 Google Webmaster Report: What Actually Changed
Google finished its September spam update, pushed AI Overviews to 80% of searches, and rolled out four Business Profile changes in a packed October.
Google’s New Spam Guide: Noindex Pages Made for Sharing
Google updated its spam prevention guide on October 26 to tell platforms and website owners to noindex pages created for direct sharing, generated content.
Does Schema Markup Help AI Search? New Research Says No
New research from Pilot Digital shows AI models strip JSON-LD schema during page fetches, meaning structured data may not help AI search visibility the way.
AI Overviews Are Pushing News Boxes Out of Google Search Results
A new study shows AI Overviews are displacing Google News Boxes in search results, reducing visibility for publishers. Here is what it means and how news-dependent businesses should adapt.
AI Opt-Out Test: Sites That Left Google AI Search Lost Organic Clicks
A website that opted out of Google AI search saw traditional organic clicks drop too. The test confirms opting out of AI search is not a clean escape. Here is…
GEO Starts With the Question, Not the Answer: New Study
A new Generative Pulse study shared exclusively with Axios finds that AI citation optimization starts with understanding the questions people ask, not the answers you want to give. Here is…
AEO for Content Strategists: Getting Cited by AI Engines
Answer engine optimization helps your content get cited by ChatGPT, Gemini and Perplexity. Here is how to audit and improve your AI visibility and citations.
SEO Content Updates: When to Refresh Pages vs Write New Ones
Before publishing another blog post, check if your existing pages need attention. Here's a practical framework for prioritizing SEO content updates.
Google Business Profiles Tests New Advanced Performance Reports
Google is testing revamped performance reports inside Business Profiles with engagement, reviews, search trends, and audience metrics in one view.