7 Repetitive Tasks to Automate First in a Small Business
Seven repetitive small business tasks worth automating first, how to pick the right ones, and how to avoid over-automating.
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Blog
Practical guides on AI, SEO, AEO and paid advertising.
Location Pages That Help Customers (and Don’t Look Like Spam)
Location pages can help local SEO, or look like spam. Here is what Google's spam policies say and a simple template for pages worth publishing.
Keeping Business Data Private When You Use AI
How to keep business and customer data private when using AI tools: simple policies, what not to paste, vendor checks and when to go private.
What Is a Private (Local) LLM and Who Actually Needs One?
What is a private or local LLM? A plain-English guide to on-premise vs cloud AI, who needs one, and who is better off with a cloud tool.
Service-Area Business on Google: Set Up Your Profile Right
Running a service-area business? Here is how to set up your Google Business Profile: hiding your address, choosing areas, and the limits Google sets.
Website Chatbot Mistakes That Cost You Customers
Seven website chatbot mistakes that cost local businesses customers, from wrong answers to no human handoff, and how to fix each one.
Should You Block or Allow ChatGPT and AI Crawlers?
Should you block or allow ChatGPT and AI crawlers in robots.txt? What OAI-SearchBot, GPTBot and ChatGPT-User do, and a safe default for local businesses.
How to Build a Website Chatbot That Captures Leads, Not Just Chats
Build a website chatbot that captures leads: goal setting, the right questions, human handoff, tracking and a simple testing routine.
Do You Need an AI Chatbot on Your Website? An Honest Take
Do you need an AI chatbot on your website? An honest guide to when it helps, when it annoys visitors, and how to decide for a local business.
AI Overviews vs AI Mode: What Local Businesses Should Know
AI Overviews vs AI Mode: how Google says they work, why links differ, how to measure traffic, and what local businesses should actually do.