Google Tests Dropping Citation Cards From AI Overviews: What Changes
Google may be removing the citations card from AI Overviews, the visible links to source websites. If this rolls out, it changes how businesses get credit and traffic from AI…
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Practical guides on AI, SEO, AEO and paid advertising.
5 Free AI Tools for Small Business Marketing You Can Start Today
You do not need a big budget to start using AI for marketing. Here are five free AI tools that cover writing, design, social posts, video, and website audits, with…
GEO Starts With the Question, Not the Answer: New Study
A new Generative Pulse study shared exclusively with Axios finds that AI citation optimization starts with understanding the questions people ask, not the answers you want to give. Here is…
Google Business Profile Adds Messenger Links and EIN Checks
Google is automatically adding Facebook Messenger links to some Business Profiles and asking others for an EIN before enabling messaging. Here is what to check on your profile this week.
Google Ads in AI Mode Goes Global: India Is on the List
Google is scaling ads in AI Mode to 10 new countries including India, plus multiturn ads in the U.S. Here is what changes for advertisers and what to test before…
Google Opens Gemini and Search to Third-Party Apps: What It Means
Google's new Connected Apps Platform lets businesses connect their apps to Gemini and Search. Here is what changes for visibility on the agentic web, and what Indian businesses should watch.
AEO for Content Strategists: Getting Cited by AI Engines
Answer engine optimization helps your content get cited by ChatGPT, Gemini and Perplexity. Here is how to audit and improve your AI visibility and citations.
Klaviyo Composer AI Marketing Agent: What It Means
Klaviyo Composer AI marketing agent is now live for all customers. It analyzes your data, schedules recurring tasks and creates reusable marketing skills.
Google Business Profile: New Advanced Performance Reports
Google Business Profile performance reports are getting a redesign with engagement, reviews, audience and search trend data for local businesses.
Google Ads Channel Prioritization: New Budget Controls
Google Ads channel prioritization and budget allocation lets advertisers cap spending on lower-priority networks. Here's how Indian advertisers can use it.