Meta’s New Ad Terms Make You Liable for AI Ad Content
Meta's updated ad terms take effect November 20, 2026, making advertisers responsible for AI-generated ad content, even when they did not switch it on.
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Paid Ads (SEM)
Google Ads Smart Bidding Myths Before Black Friday 2026
Google's own product manager says changing tCPA or budgets on established campaigns does not reset Smart Bidding, debunking one of the most persistent PPC.
Google Local Services Ads Drops Featured Professionals
Google removed featured professionals from Local Services Ads in October 2026. Headshots are now optional. Here is what changes for advertisers.
Google Tests Ads in AI Mode With Personal Intelligence: What Marketers Need
Google is testing ads in AI Mode that use personal intelligence to target users based on their conversation history. Here is what marketers need to know about the new ad…
Google Sees Lower Monetization in AI Mode Ads: What Advertisers Should Know
Google admitted AI Mode ads monetize at a lower rate than traditional search ads, but called early results promising. Here is what this means for advertisers in India watching the…
Google Ads in AI Mode Goes Global: India Is on the List
Google is scaling ads in AI Mode to 10 new countries including India, plus multiturn ads in the U.S. Here is what changes for advertisers and what to test before…
Google Ads Channel Prioritization: New Budget Controls
Google Ads channel prioritization and budget allocation lets advertisers cap spending on lower-priority networks. Here's how Indian advertisers can use it.
Smart Bidding Exploration Reaches PMax and Shopping Ads
Google expanded Smart Bidding Exploration to Performance Max and Shopping campaigns in October 2026. Here's how it changes your ad strategy and budget.
Google Ads Smart Bidding Exploration Now Covers PMax and Shopping
Google expanded Smart Bidding Exploration to Performance Max and Shopping campaigns in October 2026, opening up conversions beyond your keyword targeting.
Google Ads AI Tools for Small Business Advertisers in 2026
Google Ads AI tools for small business in 2026 include Ask Advisor, Asset Studio, and conversational ad formats. Here is what advertisers should actually use.